DiDi Urban Lifeguard
Trans-disciplinary design studio sponsored by DiDi Chuxing
Team: Anshul Malhan, Char Zhang, Lavender Sun, James Leer
Design Brief: "What are some future mobility scenarios that could impact DiDi?"
A vague brief that had our heads scratching for a bit. But we dug into the company and a quick Google search
led us to something disturbing about their social ride-sharing program DiDi Hitch:
It became clear that we had to do something about this product.
Our initial idea was a system that came into action in case of an emergency. That direction proved challenging due to the spontaneous and uncertain nature of an emergency.
We quickly rallied our minds, brainstorming that a smart approach to be safe is to mitigate an unsafe scenario from occurring.
All elements of the system including any mobility products and companion digital experiences should exhibit this intent.
We conducted a set of interviews with users who seemed to be vulnerable to the current systems offered through DiDi Hitch:
Young, working women who had long commutes typically from dense mega-city centers like Shanghai to the outskirts.
Coding the interview responses, we came up with behaviors all Urban Lifeguard systems and products should exhibit:
DiDi Trusted Pooling Concept
Utilize natural language processing and DiDi's integration with digital assistants will generate a safe ride pool with people in the user's social network (e.g. colleagues commuting together).
Provide users with a communication channel to speak to a trusted contact or a DiDi agent after leaving the vehicle.
This concept feeds into the idea of deterring situations where the user may appear vulnerable.
Exterior Design Concept / Anshul Malhan
Exterior Design Development / James Leer
Interior Design Concept & Development / Anshul Malhan
My awesome team and client deliverables: