DiDi Urban Lifeguard
Trans-disciplinary studio sponsored by DiDi Chuxing
Team: Anshul Malhan, Char Zhang, Lavender Sun, James Leer
Sponsor: DiDi Chuxing
Duration: 12 Weeks
The Brief
What are some future mobility scenarios that could impact DiDi?
We dug into the company and a quick Google search led us to something disturbing about one of their social ride-sharing programs called DiDi Hitch:
It became clear that we had to do something about this product.
Our initial idea was a system from DiDi that came into action in case of an emergency. That direction proved challenging due to the spontaneous and uncertain nature of an emergency.

We had to change our mindset, through brainstorming that the best approach to be safe is to actively prevent an unsafe scenario from occurring. All elements of the system need to exhibit this intent.
This is what the Urban Lifeguard system evolved into.
Exterior Design Concept / Anshul Malhan
Exterior Design Development / James Leer
Interior Design Concept & Development / Anshul Malhan
Behavior and UX Concept
DiDi Trusted Pooling: In-conversation Ride-hailing suggestion

Utilizing natural language processing, DiDi's deep integration can scrape through conversations and suggest hailing a safe ride with your friends, family and other contacts. We also integrated the in-car HMI to enhance the feeling of being safe.

UX Concept: Anshul Malhan
UI design: Char Zhang & Anshul Malhan

Client Feedback
My awesome team mates and our final presentation assets!

Left to Right: James Leer, Char Zhang, Lavender Sun, Anshul Malhan

Exterior model, UX & VR Demo, Interior Model