The Brief
What does 'adventure' in an era of autonomous cars mean? What is the off-roader of the future? What will these adventures be?
Why?
Through secondary and primary research done in a previous term, our team uncovered that there is a shift in what we think of as an adventure. 
The old mindset of adventure was dependent on the adventurer, the vehicle's range, and its capability.
A new mindset seems to be evolving towards the idea of trusting this new mobile entity for adventure and confronting new experiences together.
If you're in the business of mobility and experiences, this matters because leveraging technologies like artificial intelligence, conversational interfaces, and an experience-oriented offering, the goal is to unconver opportunities for:
Unique experiences, that create unique moments.
Unique moments, that create unique data.
How?
Understanding the way an adventure vehicle is built, my team went on a field trip to study these vehicles.
An event in Orange County, CA gave us the perfect opportunity to explore this segment.
Observational Research
Armed with what we observed at the Adventure Vehicle expo, we decided we decided to equip ourselves with a prototyping platform.
That's how a future adventure starts. We purchased a bed frame from Amazon that gave us a flexible footprint on which we could build and iterate.
We staggered our workflow through the project in an agile manner.
Projected tape drawings along with VR exploration allowed us to present our vehicle package prototype quicker than traditional automotive design processes.
We needed to look at quick ways to prototype different structures.
Armature wire and pool noodles gave us that flexibility. 3D printed scale models allowed us to preliminarily test the integrity of our concepts.
Quick ergonomic testing for handle-bars
Quick ergonomic testing for handle-bars
Quick ergonomic tests
Quick ergonomic tests
Chalk drawing instead of typical car design tape drawings
Chalk drawing instead of typical car design tape drawings
Bending armature to match real-world with the virtual
Bending armature to match real-world with the virtual
Wide day=light openings for maximum outdoor view
Wide day=light openings for maximum outdoor view
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity

Other Projects

Back to Top