Team: Anshul Malhan, Andres Alvarez, Jonathan Markowski, Wending Li
Duration: 12 Weeks
The Brief
What does 'adventure' in an era of autonomous cars mean? What is the off-roader of the future? What will these adventures be?
Why?
Through secondary and primary research done in a previous term, our team uncovered that there is a shift in what we think of as an adventure. 
The old mindset of adventure was dependent on the adventurer, the vehicle's range and it's capability. The new mindset seems to be evolving towards the idea of trusting this new mobile entity for adventure and confronting new experiences together.
If you're in the business of mobility and experiences, this matters because leveraging technologies like artificial intelligence, conversational interfaces and an experience oriented offering, we create opportunities for:
Unique experiences, that create unique moments.
Unique experiences, that create unique data.
How?
Understanding the way an adventure vehicle is built, my team went on a field trip to study these vehicles.
An event in Orange County gave us the perfect opportunity to explore this segment.
Observational Research
Prototyping Platform

That's how a future adventure starts. We purchased a bed-frame on Amazon that gave us a flexible "floor plan" on which we could build our experience buck/ experience prototype

We staggered our workflow through the project. Projected tape drawings along with VR exploration allowed us to present our vehicle package prototype quicker than traditional automotive design processes.
Materials used to build the prototype were also strategically chosen to allow for iteration. Armature wire and pool noodles gave us that flexibility. 3D printed scale models allowed us to initially test of structural integrity.
Quick ergonomic testing for handle-bars
Quick ergonomic testing for handle-bars
Quick ergonomic tests
Quick ergonomic tests
Chalk drawing instead of typical car design tape drawings
Chalk drawing instead of typical car design tape drawings
Bending armature to match real-world with the virtual
Bending armature to match real-world with the virtual
Wide day=light openings for maximum outdoor view
Wide day=light openings for maximum outdoor view
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity
Setting up the frame and seats for VR in Unity

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